Is it often the case that history is written by the winners, or is it a cliche?
I will example how history in "unwritten" by winners:
Damnatio memoriae is a Latin phrase meaning "condemnation of memory." It is a judgement for a person to not be remembered. Any truly effective Damnatio Memoriae would go unnoticed to later historians due to the person being completely erased from history. It is difficult to do this in its entirety due to individuals having both enemies and allies. This was implemented by the Israelites, Ancient Egyptians, Ancient Grecians, as well as other. It is also used in modern times, one notably being with the Sandusky case where his face is replaced by a blue ribbon in a mural.
I will refer you to a few different authors who address this issue. First, much of Michel Foucault's writing deals with the relationship between power and knowledge. His basic argument is that those with control over society are much better able to control what knowledge is produced and how it is disseminated. He's widely published and widely respected. The second is Karl Mannheim, who developed the Sociology of Knowledge. In Ideology and Utopia he argues that groups in power control what the dominant ideology is in their given society, and that this ideology changes depending upon what group is in control.
Here are a few other works that address your question:
(1) Norbert Elias. Norbert Elias on civilization, power, and knowledge : selected writings (1998)
(2) Goeff Mulgan. The art of public strategy : mobilizing power and knowledge for the common good (2009)
(3) Sue Curry Jansen. Censorship : the knot that binds power and knowledge (1988)
(4) Pier Carlo Bontempelli. Knowledge, power, and discipline : German studies and national identity (2004)
(5) Tariq Al-Jamil . Power and knowledge in medieval Islam : Shi'i and Sunni encounters in Baghdad (2014)
Hope this helps a little. Happy Reading!