What led up to the "long distance provider ballot" in this commercial?

by [deleted]

I enjoy watching old commercials, and one of my sources posted this string of commercials today. The one I'm referring to starts at 7:20.

http://www.youtube.com/watch?v=QF0Zje0El3w#t=440

My question is what exactly led to this "ballot" existing? I'm sure it was something to do with AT&T's breakup, but were there particular requirements made by Congress or the FCC that created this ballot? It would be great if anyone has any information on the subject.

Thanks.

MrDowntown

Correct. The breakup of the integrated Bell System was decreed in 1982, and became effective in 1984. AT&T became solely a provider of long-distance service, along with smaller competitors such as MCI and Sprint. Those had begun offering such service in the 1970s, but you had to dial an access code to use them and the billing might be separate from your regular phone bill. That put them at a competitive disadvantage compared to AT&T. So with the separation of local phone service from phone equipment rental and long-distance service, all subscribers were asked to choose a "dial 1" long-distance carrier that their long-distance calls would automatically be routed through. You could also choose none, as my father did, so he has no default way of placing a long-distance call. He could, if he wanted, use a "dial-around" company.