Interesting fact: Coca-Cola was originally marketed as an energy drink. Here is a very early ad for Coca-Cola. Beyond that, drinks and other consumables with amazing effects on energy and vitality have been around for hundreds of years. I'm having trouble finding sources, but there were liniments around as early as the Renaissance at least.
i can give you a run down on the energy drink Lucozade, "Glucozade" was first manufactured in 1927 by William Owen, a chemist from Newcastle who experimented for several years to provide a source of energy for those who were sick with common illnesses, like the common cold or influenza. It became available throughout Britain for use in hospitals/ Pharmacys. The name was changed to Lucozade in 1930s.
Lucozade was sold in a glass bottle with a yellow Cellophane wrap until the mid 80s, when Lucozade was rebranded as an energy drink to shift the brand's associations away from illness. The slogan "Lucozade aids recovery" was replaced by "Lucozade replaces lost energy". The glass bottle was replaced by a plastic.
So thats one brand, going from a health drink to a energy drink, i hope that helps in some way