I've been taking a course on the history of witchcraft in Europe and our professor shows us art from the period to illustrate various aspects of beliefs about witchcraft and the witch hunts. He's mentioned several times before that art featuring the Devil and demons became more and more common in this period as witch hunts also caught on in popularity.
So at the time, for which groups was all this new art being created for? Were rich people commissioning demon paintings for their own interest, or were religious authorities (Catholic or Protestant) having art made as a kind of early PSA message?
EDIT: Just realized that it sounds like I'm only asking about paintings. I'm interested in any sort of demonological art from the period: paintings, woodcuts, prints, etc.
Johannes Gutenberg and others had made many improvements in printing press technology after the 1450s, enabling literature and images to be mass-produced by copper etching and moveable type. Albrecht Dürer was a very popular artist at the beginning of that period. Germany was the part of the Holy Roman Empire at the time and the general public had an interest in religious material, so it seems his audience was only limited by who could afford copies of books he illustrated or prints he sold himself.
"Dürer created numerous book illustrations. He also circulated and sold prints in single sheets, which people of ordinary means could buy, expanding his audience considerably. Aggressively marketing his prints with the aid of an agent, Dürer became a wealthy man from the sale of these works. His wife, who served as his manager, and his mother also sold his prints at markets." - Gardner's Art Through the Ages, a Global History 13th ed. p. 629