I've got a question concerning North Korea and it's use of the word "Joseon". For anyone who doesn't know North Korea uses the title "Joseon" when referring either to itself, Koreans, or the Korean Alphabet, the name of the old dynasty that ruled Korea until the Japanese finally annexed it, as well as an ancient kingdom known as "Gojoseon". This is different to South Korea, where Korea, Koreans, and the alphabet are referred to as "Han". Does the North Korean state try to claim to be the successor state to that dynasty? Doesn't that clash a bit with the Marxist ideology that was so prominent in Korea before Juche replaced it?