Yes. The significance of color is just a social construct. [The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.”] (http://www.smithsonianmag.com/arts-culture/when-did-girls-start-wearing-pink-1370097/)

Note that even proponents of pink for boys in the west did not consider pink to be a super masculine color, their reasoning is that pink would be a softer version of the masculine color red (also there is no consensus on the appropriate color for the gender of the child until around after WWII, most children wore white and gender neutral clothing before then. The Nazis used pink triangles to identify homosexuals. In 1948 the then Princess Elizabeth set up the nursery with blue ribbons for the future Prince Charles. Supposedly at this time people began to buy more and more ready-made baby products and manufacturers began to push for gender-specify merchandise to boost sale.)