Although the space program was featured in many marketing campaigns, there really wasn't much consumer semiconductor segment. There were ads for cameras, cars, breakfast drink and ink pens. These peaked in the lead up to the moon landings, not after. At the time the only significant consumer semiconductor product was transistor radios.

The space program was used for both technical marketing (sales to business) and for general public relations purposes. Here is an example of how Burroughs promoted its work on the Mercury program.

The significance of the Apollo program in Moore's paper is that it was the first space system to use integrated circuits. The guidance system was Resistor-Transistor-Logic and each IC contained a pair of 3 input NOR gates. This works out to maybe 8 transistors per chip. That's not much, but it's smaller and lighter and more reliable than 8 individual transistors. It is a good marker on the trend curve that eventually became known as Moore's Law.