What merchandise first developed "brand loyalty"?

by bantha_poodoo

Doesn't necessarily exclude things sold prior to the concept of mass production, or a corporate brand.

VanNassu

You can easily look back at blown glass from Venice, Delftware from the Netherlands, and silk from China.

All were incredibly popular all over at least Europe, and they could not be replicated with the same quality as from their sources. There were certain craftsman you would look for because you wanted to make sure you got the best of the best.

As for more modern brands, You can look goods sold by the Hudson Bay Company or the Dutch East India Company. Even Louis Vuitton was a major draw when it started in 1854 as a luxury brand for French aristocracy.