There are two separate things in Europe that you might consider to meet your criteria. In the Middle Ages, stretching back about as far as I know (at least the late third or fourth century when the Empress Helena supposedly visited Palestine and found the True Cross), there were pilgrims who would go to holy sites in order to see famous shrines, locations, and relics. Areas that had popular relics or shrines would often "curate" them in order to attract pilgrims who would both spend money to see the relic and spend money on things like food and lodging. Curation of relics was generally creating a better container or shrine/church for it and publicizing it to attract pilgrims. Publicizing usually meant telling stories of miracles attributed to the relic. These would be repeated by travelers, including the pilgrims, and by priests in sermons.

The other thing that I can think of, which might fit your criteria more exactly, was the panorama. These developed in cities in the eighteenth century. They were small models of something, often a city or a natural view and later even of famous events, built in miniature. The visitor went onto a viewing platform, usually in the middle of the panorama, and could look around at the "view." Tourists (who by this point were beginning to be identified as tourists) would go to different cities in order to view the panoramas there, as well as visit panoramas in their own cities. English tourists would be sure to see the panoramas in Italy, for example. The panoramas would become more complex as they started competing for visitors, with things like moving pieces being added. John Brewer, who works on the history of consumerism, wrote an article on panoramas which is available online and which has some images of what they would be like and some reproduced ads for them.