Currently doing a research project and looking for some secondary sources. It revolves around advertisements aimed at women during the years of World War II. Im trying to prove that this was an uprecedented time not only for women in the work force, but also for women as consumers.
Nobody responded to my plea for help, so I may very well be talking to myself here. But on the odd chance that anyone else asks this same question and perhaps searches r/askhistorians, I would like to provide two very useful sources I found. Thank you, and goodnight.
Broad, Graham. A Small Price to Pay: Consumer Culture on the Canadian Home Front, 1939-45. Vancouver: UBC Press, 2013.
Lewis, Charles and John Neville. “Images of Rosie: A Content Analysis of Women Workers in American Magazine Advertising, 1940-1946,” Journalism and Mass Communication Quarterly 72 (1995): 216-227. Accessed October 3, 2015.