The poses of green plastic "army men" toys are fairly standardized. When did that standard set of sculpts come into widespread use?

by LibraryLass

The same set of poses and props (for instance, a minesweeper, a guy holding his rifle over his head with a bayonet, a spotter with one arm raised looking through binoculars, a guy about to place a shell inside a mortar, etc.) can be found in toys made (or at least sold) by several different companies, in stock art, in movies, there's even an army men font. What's the deal? I assume since they're mostly patterned after WW2 soldiers (And more elaborate sets often include British, Japanese, German, and sometimes even Russian figures) that they must have arisen sometime after the 1940s, but can anyone narrow it down, point to a specific manufacturer or even an individual creator?

Bonus question: Why are they so commonly referred to as "army men" rather than just as soldiers or whatever?

Edit: I'd also be interested in hearing any answers to the same questions for other stock plastic figurines (spacemen, cowboys and indians, dinosaurs, civil war soldiers, that sort of thing) which have similar standardized designs.

MunchMy_Xbone

The first army men toys were created in 1938 by Bergen Toy & Novelty Co. (Beton for short). Originally they were WWI soldier based but after WWII ended Beton began re-designing the toys to have a WWII helmet. Figures were being designed to resemble the US Army which is why they are colored green (US Armies main clothing color) and also why they were named "Army Men". The shape and molds of the toys are based off of popular US Army weapons or objects, explaining why you'll see many figures holding sub-machine guns, pistols, snipers, grenades, etc.. Additionally, German army men toys were colored grey because of their grey WWII uniforms, and the Japanese versions were colored yellow because of their khaki brownish-yellowish colored uniform. The toys popularity increased in the 1950's with the help of the boom of plastic created products and the "Louis Marx and Company" making play sets.

Read some more here if you want: http://content.time.com/time/specials/packages/article/0,28804,2049243_2048649_2049009,00.html http://www.thortrains.net/armymen/armymen3.htm