Why not West Eastward where the sun rises?
hi! There's room for more info on this, but you can get started in the FAQ section Why is north shown as "up" on maps?:
Why have cartographers always pictured north as up and south as down? - /u/khosikulu and /u/smileyman take a crack at the question here
Why do maps universally have north as up? - /u/khosikulu answers a few follow-up questions, and the now-mysterious [deleted] and /u/crossynz discuss other examples
These posts are old and archived, so if you have follow-up questions for any of the users, just ask them here & include their username to notify them