No. At the time it was illegal to be an actor, so the only way you could be an actor was to have royal or noble patronage which made you technically an employee of whoever your patron was and therefore above the law. Shakespeare himself was a member of the King's Men troupe, for example. There was no need to raise money because their noble patron hooked them up. There was no costume design at the time, players would wear their nicest clothes along with some kind of thing that would indicate they were a king or Italian or Danish. Men playing women would wear dresses, but they didn't really try for any sort of realism when it came to national dress or period or making men look like real women. I don't really have an answer for the promotion question, but I will say that there weren't very many troupes performing at the time and they'd have the money to perform whether people came to see them or not as long as whoever was sponsoring them kept enjoying what they did so there wasn't really any competition among them.

Edit: words