I had heard some where that this was due to the fact that banks and credit institutions were unable to force restitution on women who were unable to pay off their loans or credit cards. What actually went down?
If you are referring to the U.S., this is absolutely, 100%, straight-up false. In fact, U.S. courts upheld a merchant's right to pursue credit default restitution against women who were delinquent. (More on that in a second) In his book, 'Land of Desire,' historian William Leach talks about the proliferation of American consumer culture in the late-19th and early-20th century. He talks about how American department stores took a page out of Paris' book around the turn of the 19th/20th century, and began to deliberately manage the aesthetics of merchandising. There was a commercial revolution during this time that turned selling goods and merchandise into a near art-form. Advertising, fashion, credit lines, product displays: all of it came to be managed in a deliberate way to entice consumption of non-essential items (or up-sell people on items that were indeed necessary, like clothes). The way products were displayed, the manner in which a department store was decorated and lit, the advertising campaigns were all revolutionized in this era.
Part of this was the notion of giving strangers credit (previously this was done on a local level where a person's reputation played a big role in whether or not they would be given a line). Merchants like Woolworth's or Wanamaker's were keen to open up a second stream of family consumerism by enticing women into their stores, and encouraging them to buy via lines of credit. There was actually a court case in the early 20th century that saw a man sue a department store (Wanamaker's) for giving his wife a line of credit, as he argued that as a woman, she did not have the fiscal or moral authority to make such a decision without a husband's approval. The court sided with Wanamaker's, and ruled that a woman had every right to run up credit debt, and the issue was settled there. For more on this, check out Leach's book (pg. 129 specifically).