In order to not fall afoul of the 20 year rule, we'd be talking about the very early widespread popularisation of web pages. The Mosaic browser didn't exist until 1993 and before this web pages wouldn't display text and images together (there'd be a separate link to the image). Netscape Navigator and then Internet Explorer 1.0 followed in the next two years.

At the time the entire web was much, much smaller, and relied to a much greater extent on actual people categorising sites-early search engines were not so reliable and harder to use well (I swear I remember seeing printed directories of websites for sale in bookstores, though I can't find any corroboration of my memory anywhere). Also, connections were terrible and things took forever to load. This influenced the look of websites. Visitor counters were often prominently displayed on websites as creators proudly announced they'd reached hundreds of people. Webrings were common ways of finding other sites dedicated to your interest. Sometimes you'd find statements in the page indicating whether it was OK to link to the page or not, or offering to trade links.

There are some very old websites still up and running, though some have undergone updates over the years.