Why are gummy bears, the most popular gummies, bears and not some other sort of animal like dog or cat or something else?

by AnnalsPornographie
CoventinaClose

Ha, this is a cute question. More importantly, I can answer it for you. :)

Gummy bears were invented by a dude named Hans Riegel who was from Bonn, Germany. He started the company called Haribo (HA Hans, RI Riegel, BO Bonn) in 1920. At first he made hard candy which his wife sold off the back of her bicycle at street fairs, but they were only moderately successful.

He started making little treats he called Tanzbären, or dancing bears, in 1921 after being inspired by the trained dancing bears which were a common sight at festivals and markets in Germany.

Gummy style candies had been around for a long time, but they were mostly starch or pectin based and lacked that unique, perfectly chewy texture that Haribo's gelatin-based Tanzbären did. Turkish delight, wine gums, Jujubes, and Japanese rice candy were all older types of chewy, gummy-style candy.

The bear-themed candies were a hit, and by the start of WWII Haribo was producing ten tons of them a day. In the 1930's Hans came up with a brilliant slogan: HARIBO macht Kinder froh, or HARIBO makes children happy. This slogan made them strongly associated with small children, and because they were inexpensive they became a common purchase among mothers.

Hans died in 1945 and his two sons were taken prisoner by the Allies. Once they were released they set about turning Haribo into a corporate candy juggernaut, exporting the treat worldwide. The little Tanzbären are still their flagship product.

There's two good books on candy I've read that talk about gummy bears: Candy: The Sweet History by Beth Kimmerle, and Sweets: A History of Temptation by Richardson Tim. But the Haribo website also has a detailed history of how they came to make the bears. I hope this is what you were looking for, and I've come to the realization that I have a lot, A LOT, of books on weird aspects of food history. shrug Everybody gotta have a hobby!

Edit: Corrected my bad German. :D