The American liqueur 'Southern Comfort' is said to have "won the gold medal" at the 1904 World's Fair in St. Louis, Missouri. What was the competition, and what were its most prominent competitors?

by WileECyrus

This unusual drink is among my favorites for cocktails, and I'd like to know a bit more about its history.

PapaSmurphy

Related question: Jack Daniel's makes a similar claim yet the only source cited seems to be a collectible bottle of whisky they sold, is this whole 1904 World's Fair liquor competition an urban legend?