The Macarena is still a staple at many events and everybody seems to know it. How two older singers from Spain were part of this huge hit, is fairly easy to discover. But I would like to know: How big was the Macarena actually? Did you hear it in every bar during 1996? Was the world obsessed with it? Did famous people do the dance (well, except for the DNC of course)? How come the dance has been in our lives ever since and did not go back to obscurity?
This article does a good job explaining it:
It was a song that grew in popularity over a short period of time. Although the song was popular, it was the simplicity of the dance that really helped make it mainstream. And, like many aspects of popular culture, as soon as it as popular, it started to be heard everywhere and people quickly got sick of it.
I'm not sure if the song is more ubiquitous than other comparable dance crazes - Chubby Checker's "The Twist" dance, for example, is still ubiquitous today: