Check out the evolution of the price of a single movie ticket, according to the National Association of Theatre Owners:
1948: $0.36.
1958: $0.68.
1967: $1.22.
1977: $2.23.
1987: $3.91.
1997: $4.59.
2002: $5.80.
2007: $6.88.
http://edition.cnn.com/SHOWBIZ/Movies/9905/14/star.wars77.99/