Eggs, Toast, and Orange Juice. When did breakfast foods become commonplace? Was there a king that started the craze?
This explains it better than I could. He’s really a pretty fascinating guy, as far as marketing is concerned.
https://www.google.com/amp/s/www.bonappetit.com/entertaining-style/pop-culture/article/watch-the-inventor-of-pr-explain-how-bacon-and-eggs-became-an-all-american-breakfast/amp