Both reatreats (the Napoleon invasion and Barbarossa) were not deliberate. In first case, the conflict among Russian leadership prevented them from choosing battlefield to face Napoleon until Smolensk and later Borodino, in later case, the Soviets were being decisively defeated but nevertheless they tried to stop the Germans at every step.

In WW I, it was simply that Russian army was simply not decisively defeated and it wasn't retreating the way it did during Napoleon invasion (when the warfare was more fluid and armies maneuvered around each other so the retreat was natural consequence as opposed to WW I and WW II)