While talking with my wife this morning, she brought up an interesting question. What were the demographics of Nixon voters? Was it the stereotypical male WASP or was there the beginning of the "soccer Mom" demographic? What were their issues? Economy? Vietnam? Crime? Did either of these differ between the three elections?

We were both children at the time so we thought it'd be interesting to find out. Thanks in advance!

Edit: Thanks to /u/Salami_on_rye for reminding me of Nixon's first run.