Edit: answer is not real, and part of AskHistorians's April Fools joke. Do not rely on the information provided below. If you want a serious response, please repost it in the subreddit.
Monkeys were the most famous, but that doesn't mean that this was the only way he raised money to run Peoples Temple.
Back in the Indianapolis years, and later in California, he was running nursing homes, a free legal clinic, a soup kitchen, and protesting for integration besides. Although they were tax-exempt as a church (and later as a member church of the Disciples of Christ), these activities cost a lot of money. So, like all churches, the Temple held fundraising dinners, bake sales, and a mail order catalog that offered merchandise for the faithful.
As a few examples, he would bless and sell:
- photographs of himself
- bottles of holy oil
- prayer cloths
- pieces of his priestly robes
- removed cancers and growths from one of his many faith healing sessions, sealed in acrylic
- locks of his own hair
- fragments of a bullet that was purported to have been used in an assassination attempt against Jones ^(1)
- monkey paws that would grant 3 wishes^(2)
More secular items for sale included:
- baked goods donated by Temple members
- vouchers that allowed the redeemer to get 1000+ people to show up as paid actors to political events, protests, and voting booths
- prostitution^(3)
- one-way plane tickets to Georgetown, Guyana
- packets of powdered juice drink
- an album called He's Able, made by the Peoples Temple church choir
- a tape containing a record of a conversation that hadn't happened yet at the time of sale^(4)
Of the items that were sold, the least expensive were the signed photographs and the holy water. They promised the purchaser protection against illness or misfortune, although there were a few reports of people using the photographs to improve their financial health^(5). Because these items were also cheap to manufacture, they offered a very high profit margin.
As mentioned, most of these items were available for sale either in person or via mail order, and you could get the catalog if you were on the Temple mailing list. However, some items, in particular prostitution and the "paid actor" vouchers, were only offered by Jones to selected people, typically politicians residing in the Bay Area in the mid 1970s^(6).
In 1977, Peoples Temple members left for Guyana to pursue their dream of a promised land free from racism and fascism. Although there was a small segment of Temple leadership who would continue to run the San Francisco mission, effectively all activities in the United States, aside from press releases and other administrative duties, ceased to function, including the mail-order catalogue, bake sales, and side-deals with politicians.
Footnotes:
- The Telegraph reported that two of those fragments were recovered in a tomb back in 2011.
- It is rumored that the protagonist of "The Monkey's Paw" had been given one of those paws as a gift.
- This was later used, in part, as payment to sway Guyanese officials into favoring the Jonestown settlement.
- This tape was later recovered in Jonestown after the events of 18 November 1978 and given the label "Q875" by the FBI. Sadly, people continue to believe that the tape was either 1) a separately recorded, unrelated tape that had been mixed up with other Jonestown tapes by mistake or 2) evidence that Jones and/or members of his Planning Committee were still alive on the morning of 19 November and went into hiding as the Guyana Defense Force was closing in.
- Twitter, @MrDanielCabral, "I keep this pic [...] in my wallet so I can see it when I'm about to waste money on things I don't need lol", 8 Sept 2016.
- John Barbagelata, his opponent, suspected that George Moscone had used one of those paid actor vouchers in the 1975 runoff election, in which he narrowly won the office of mayor by less than 5000 votes. This was later confirmed in his memoir How I Won the Mayorship of San Francisco, published posthumously in 1979.
Sources:
- Peoples Temple Mail-order Catalogue for 1975, obtained via FoIA request
- Gluteus, Mea "Fundraising in Peoples Temple: An Account", published in Jonestown: Working Towards the Promised Land and the Apocalypse, 2017
- Scorsese, Martin The Wolf of Wall Street (2013)
- FYRE: The Greatest Party That Never Happened (2019)