The history of tv advertisements/commercials

by Admirable-Mistake486

So I'm a masters student at the moment and I really would like to focus on the history of tv commercials/advertisements.i have been searching for any scholarly work or historians that specialize in this and I honestly am having a severely hard time. Like I have tried moving words around changing phrases like I cannot for the life of me find anything concrete. Does anyone know of what this specialization would be called/any historians that specialize In this/ any articles or books on it. Even if you know the general field it's in. It would be soo soo soo much appreciated honestly and truly. Thank you.

Iphikrates

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