Ms. Fraser's book goes into detail about how Marie Antoinette influenced fashion once she arrived in France, from having her likeness captured in fashion plates and illustrations to her "minister of fashion" Rose Bertin showing off her creations in her Paris shop to even market women staining their cheeks with red wine to mimic the noble ladies of Versailles and their penchant for rouge.
However, it is touched upon that young women in Austria were starting to see a young Marie Antoinette as a budding fashion icon by copying her new French hairstyle. How would a teenage girl from Vienna know what she was wearing? Was there opposition from more Francophobic older generations? And would these girls who were around the same age as Marie Antoinette in the late 1760s have kept up with mimicking her style long after she arrived in France, or was this a fad?