I would not say that it's always been seen this way, but it certainly is an old idea (depending on how you define "old"). Notably, the idea that fashion and beauty standards are a tool used to oppress women, whether to debilitate them or to simply distract them, is something we do see in the Dress Reform Movement in the nineteenth century. However, the Dress Reform Movement was quite fringe in the period, so you would not actually come across this opinion much until, essentially, after the corset fell out of use. I have a couple of past answers that deal with this:

If corsets were normal undergarments, why did suffragists fight against them?

Where did the myth that the corset was a form of male domination over women's bodies come from? (fashion history)

How much was known about the damaging effects of corsets in the 1600s, 1700s and 1800s? And were they treated?

Cosmetics specifically, though, are more difficult to slot into this narrative - as I discuss in When did makeup become standard for women in western culture?, cosmetic use lived in a confusing middle ground in the nineteenth century where it was both stigmatized and common. This did not come up in the same kind of Victorian criticisms.

There's also this idea (in the most radical feminism) that being “natural” aka not using any makeup or adorning oneself, not shaving, etc. is a form of fighting against “the patriarchal system”. However, it is my understanding that what we view as “natural” is a social construct as well.

You would probably be better off asking this specifically in /r/AskSociology, because it's really a question about the present day or about how people "work" rather than historical context.