Bands insulting their audiences was common enough in the punk rock scene during the 1970s, though the extent of the 'affection' on display was often open to debate! Sex Pistols habitually insulted their audiences, and the Clash did from time to time as well. The aesthetic was also present in grunge; the lyric for the chorus of Nirvana's song 'In Bloom' (1991) consists of Kurt Cobain lambasting the many new fans the band had begun to attract around the time of their mainstream breakthrough, including fans who didn't 'get' the band. I remember hearing a bootleg of Smashing Pumpkins appearing at a festival around 1995, and someone (probably not Billy Corgan) yelling at the crowd for being apathetic, and instructing them to 'show some ****ing spirit!'.

There's also the opposite behaviour - insult as a compliment - which Dave Laing has written about in a punk rock context, noting how audiences would shout at a band, telling them how bad they were, or throw beer cans at performers (ordinarily a sign that a musician should get offstage) as a sign of endearment. I imagine the idea of bands insulting the audience in a playful manner derived from the same sort of inverted aesthetic. Hope that helps!