Was it normal not to wash and smell? Did the rich wash themselves?
More can always be said on the subject, but the idea that Europeans didn't bath during the Middle Ages is a bit of a myth that arises on r/AskHistorians on a somewhat regular basis:
Regarding the Early Medieval time frame, u/BRIStoneman notes that most settlements were built on or near rivers and parish roles indicate that dying while bathing occurred. Progressing forward in time u/sunagainstgold discussed the role of public baths and how their reputation evolved in relation to cleanliness. Finally, u/Somecrazynerd discussed the focus on the cleanliness of undergarments and how you might be fined if your neighbors complained about smells emanating from your home!