Was the Titanic being marketed as unsinkable unique for the era, or were other ships (besides her sister ships) talked about in similar ways?

by Words_are_Windy

We all know the story of Titanic being billed as unsinkable, which was obviously embarrassing when she sank on her maiden voyage. I was curious if that was a common marketing term used for numerous ships of the era featuring increased safety measures and advanced technology, or if views of the Titanic really were how we imagine them today.

Relatedly, did the public at the time believe Titanic to be a revolutionary new ship that would forever transform shipbuilding, or was she seen more as just another luxury ocean liner, albeit it an ornate one?


u/mimicofmodes has a good answer in this thread.

Broadly it wasn't really. Terms like "practically unsinkable" were occasionally used in some promotional literature but weren't widely read or a major part of its public image, but they got picked up afterwards by newspaper reports and from there became a huge part of popular culture.